How your Resort can Attract Millennial Travellers to the Maldives

Traditionally, visitors to the Maldives were usually older travellers in search of peace and quiet, or honeymooners enjoying a romantic getaway. The market has shifted though, and young people are now flocking to the island nation. Their presence has given the tourist industry a welcome boost and hotels and resorts have much to gain by connecting with this key demographic.

millennial travellers to the maldives

According to TrekkSoft’s Travel Trends Report 2018, millennials will comprise 75 per cent of the world’s workforce by 2025, ushering them into a new age of spending power. Recent surveys have also shown millennials are willing to invest in travel before purchasing a home, buying a car or paying off debt. All of this adds up to an enormous opportunity for the Maldives’ tourism industry, and many businesses are taking active steps to attract them.

For example, the Emboodhoo Lagoon Project, which is currently under construction, will feature a centre dedicated to Maldivian culture. This is a great way to attract millennial travellers to the Maldives, who prioritise authentic experiences, learning opportunities and the chance to live like a local. Millennials also care about the Earth, and many properties are using their eco-friendly practices as marketing tools. Kurumba Maldives, for instance, features an engaging video on its website asking guests to protect the environment by using waste bins and leaving shells on the beach for the sake of hermit crabs.

If your business is looking to tap into the millennial market, there are many steps you can take to catch their interest:

  • Ensure your website is functional and attractive, like the W Maldives site. Millennials are digital natives accustomed to doing everything online. If they encounter a slow, outdated or unappealing site, they will likely go elsewhere.
  • Offer free, fast WiFi. Millennials love sharing their experiences on Facebook, Instagram and other social media sites, so help them out with a reliable connection. Best of all, this can even translate into free, organic advertising for your business.
  • Invite satisfied guests to leave a review of your property on a site like Yelp or TripAdvisor. In a 2016 Stride Travel survey, 95 per cent of participants said they were more likely to trust reviews from a third-party site than a corporate site, making this kind of exposure invaluable.
  • Consider adding budget options to your offerings. Though millennials love exploring, TrekkSoft states they spend over US$1,000 less on travel than older folks, so they are likely to find deals enticing.

While establishing a relationship with millennials can require a little hard work and ingenuity, you’ll enjoy a host of long-term benefits, including more bookings, higher profits and even a healthier environment. .

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The Onestop Outlook: 4 New resorts opening in the Maldives by 2020

Over the next two years, a host of elegant resorts are launching in the Maldives. Each property will combine high-end accommodation with fine food and outdoor recreation in some of the country’s most beautiful locations. Check out the new destinations we can’t wait to visit! Here are 4 new resorts opening in the Maldives between now and 2020.


1. OBLU SELECT at Sangeli

oblu select

On 1 July 2018, Atmosphere Hotels & Resorts will debut its latest property, OBLU SELECT at Sangeli. Located on the Male Atoll, this four-star resort will offer 137 contemporary villas over the water and along the beach, as well as several restaurants and diving spots. Newlyweds will enjoy the romantic honeymoon pool suites, which each include a private swimming pool. Families will also be welcome at the resort, which will have a kid’s club and recreation centre, in addition to daily activities.


2. Emerald Maldives Resort & Spa

emerald maldives

Promising a “truly unique experience”, the Emerald Maldives Resort and Spa is scheduled to open in October 2018 on the island of Fasmendhoo in the Raa Atoll. Guests may choose from 60 beach and 60 overwater villas which blend contemporary style with tropical touches. Amenities will include a kid’s club, diving centre and gym, as well as a lush spa. Several restaurants will also be located on the property, including a South American-inspired steakhouse.


3. Waldorf Astoria Maldives Ithaafushi Resort

Waldorf Astoria Maldives Ithaafushi Resort

Hilton will debut a stunning new location in early 2019 with the opening of the Waldorf Astoria Maldives Ithaafushi Resort. A 20-minute boat ride from Velana International Airport, the property will spread over three islands in the South Male Atoll. Travellers will have their pick of 138 overwater and beach villas, including a four-bedroom presidential suite. Each villa will have ocean views and a private outdoor pool, deck area and Jacuzzi. A variety of dining options will feature as well, including Terra, an elevated treehouse restaurant.


4. Address Madivaru Maldives Resort and Spa

In 2020, the Dubai-based Emaar Hospitality Group will open its first Maldivian property, Address Madivaru Maldives Resort and Spa. Comprised of 80 beach and overwater villas, the resort will rest on the Ari Atoll, just a 20-minute plane ride from the capital. Visitors will find extensive facilities, including Spa Island and Water Sport Island, allowing them to enjoy pampering treatments and a selection of recreational activities, including diving, sailing and surfing. Additionally, several floating restaurants will provide a mix of choices.

These resorts, and the many others planned for the Maldives, will help the local tourism industry to thrive. Each new property also provides opportunities for employment, growth and even environmental protection, highlighting the importance of ongoing development.

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